Scan it. Comp it. List it.
HeyElroy turns your item photos and a few basic details into marketplace-ready listings, active and sold comps, and profit-aware pricing guidance — so you can spend less time researching and more time selling.
Your first 10 credits are free. Plans start at $15/month.
Generate listing formats for a dozen resale marketplaces
The tool resellers wish they had before listing
From photos to comps to marketplace-ready copy, HeyElroy helps you move from “what is this worth?” to “ready to list” without bouncing between tabs, spreadsheets, and platform rules.
Marketplace-Ready Listings
Upload images, add a few basic details, and HeyElroy generates listing copy for each of 12 different marketplaces — including titles, descriptions, bullet points, tags, platform-specific formatting, and fee/profit-aware prices.
Active and Sold Comps
See what similar items are listed for right now and what they have recently sold for, so your listings start with real market context instead of guesswork.
Profit-Aware Pricing
Set your cost and target profit, then see pricing shaped around marketplace fees and what you actually want to put in your pocket.
Image Handling Built In
Upload common image formats and keep your item photos connected to your listing and comp data, scan history, and resale workflow.
Optional Storefront & Inventory
Add a public shop page and inventory layer when you’re ready to sell directly from HeyElroy, organize items, and manage more of your resale business in one place.
Meet E.L.R.O.Y.
The resale workflow engine behind every scan, comp search, listing draft, and profit/platform-aware tool available.
Equipped
Equips resellers with the tools they need to start or grow — combining listing writing, active and sold comps, platform-specific formats, and profit logic all in one place.
Listing
Turns images and a few basic details into platform-ready listings for a dozen different marketplaces, built to reduce the time and mental load of researching, writing, and listing items for sale.
Retrieval
Retrieves real active and sold item comps — what similar items are listed for right now, and what they recently sold for.
Optimization
Optimizes titles, descriptions, and marketplace-specific pricing around your target profit, each platform's character limits, format rules, and customer shopping styles.
Yield
Keeps the focus on what you actually keep after the sale — helping every listing work toward your target profit after platform fees.
Simple, credit-based pricing. No feature gating.
Every plan includes the same core tools: AI-generated listings, 12 marketplace formats, saved listing history, saved comp history, and active and sold comps. Choose the monthly credit amount that matches your resale volume. Additional credit packs are available.
Starter
For getting started with reselling
- 100 credits / month
- AI-generated listings
- 12 platform formats
- Saved listing history
- Saved comp history
- Active and sold eBay comps
- Extra credit packs
Pro
For consistent resellers with steady volume
- 150 credits / month
- AI-generated listings
- 12 platform formats
- Saved listing history
- Saved comp history
- Active and sold eBay comps
- Extra credit packs
Elite
For high-volume power resellers
- 200 credits / month
- AI-generated listings
- 12 platform formats
- Saved listing history
- Saved comp history
- Active and sold eBay comps
- Extra credit packs
Need more volume? Contact us for Enterprise pricing
Storefront and Inventory
Add an optional public shop page and inventory tools when you’re ready to sell directly for $10/month.
Ready to list faster with less guesswork?
Try HeyElroy free and see how fast you can move from item photos to comps, pricing guidance, and marketplace-ready listing copy.
Plans start at $15/month. Additional credit packs are available.